Privacy Policy


You agree that any information you provide will always be accurate, correct, and up to date. LUMIWHITE Teeth Whitening has a Privacy Policy which explains how we collect, use and handle your personal information. If you are not happy for your information to be used in the way described here, you should stop using www.lumiwhite.com immediately.

If you have any questions or concerns about the use of your data, please drop an email to sales@lumiwhite.com

This Privacy Policy tells you what personal information we collect and what we do with it. It applies to everyone who uses our site.​ Personal information is defined as any information that can be linked to you or another living person.

Who we are

LUMIWHITE Teeth LTD is a company incorporated and registered in England and Wales (company number 12013252). It is our responsibility for keeping any personal information we receive safe and it is also our responsibility to make decisions about how it can be used appropriately.

1. Information we collect about you
The information we collect, use and store includes p
ersonal details such as your: full name, address, contact number and contact email address. We will always aim to ensure we keep accurate information about you. To assist us with this, we ask that you kindly notify us of any changes to your personal details.​ This information will be stored electronically on a computer system. ‍

‍2. What do you use my information for? ‍
• Share your personal information with a LUMIWHITE dentist in your chosen location so that they may book you in for your initial appointment and any subsequent appointments – please note they may have their own data and privacy policy.
• Get feedback on our site and service and respond to any complaint from you.
• Respond to queries from any regulators.
• Carry out internal audits to ensure our site and services provided are of the highest standard.
• Comply with any legal requirements.
• Produce anonymous information that we can use to train and educate our staff.
• Produce anonymous information to assist with research and assisting the way services are planned and delivered in the future.
• Notify you about changes to this privacy notice of our services.
• Contact you further in relation to the information you submit via our site. ‍

Under data protection laws, each purpose for which we use your information must comply with one of the GDPR conditions for processing. The condition we rely on under the General Data Protection Regulation (“GDPR”) to provide you with our services to support your care is: Article 6(1)(f) – legitimate interests, in particular the interests of managing our business and complying with our obligations in relation to provision of services to support your care. ‍

‍3. Do you share my personal information? ‍
Besides sharing your information with your local LUMIWHITE dentist, we do not share your personal information with any third parties without your consent.​ We do not transfer data outside of the EU. ‍

‍4. How long will you keep personal data about me for?
We will keep information for so long as required by law, regulation or guidance or as required by our insurers. We will not store information for longer than is necessary for the purpose for which it was collected.

5. What rights do I have? ‍
GDPR gives individuals rights about their personal data. Under the GDPR, you have a number of rights: ‍
• Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
• Request rectification of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you rectified. You also have the right to ask us to complete information you think is incomplete. ‍
• Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below). ‍
• Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes. ‍
• Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
• Data portability only applies to personal information you have given to us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated. ‍
• Withdraw your consent for your personal information to be used for marketing by contacting us and notifying us of your request to opt out. Generally we do not rely on consent as a legal basis for processing your personal data. However, where we do ask for your consent we will give you a clear choice in order to comply with the principle that any processing must be lawful, fair and transparent.

These rights do not always apply. You can find out more about your rights under the GDPR through the Information Commissioner’s Office: https://www.ico.org.uk

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Email online form: https://www.ico.org.uk/global/contact-us/email

If you do not think that we have complied with your data protection rights or legislation you can complain or appeal to the Information Commissioner’s Office.

Just so we can offer you payment options such as Klarna and Tabeo, we may need to share your personal data (contact details and order details) with them during the checkout process so they can assess whether you qualify for their payment methods. Any personal data transferred is processed in line with Tabeo and Klarna’s own privacy policies.


LUMIWHITE Teeth Whitening is a luxurious, professional, teeth whitening system developed by UK dentists.